Diabetes Australia as we speak introduced an essential two-year partnership with Southern Cross Austereo (SCA) below its flagship charity program, SCA Embrace.
The collaboration will strengthen Diabetes Australia’s efforts to enhance consciousness, understanding and help for the 2 million Australians dwelling with diabetes, in addition to these in danger. It’ll additionally ship vital in-kind promoting throughout SCA’s 104 radio stations and digital platforms, amplifying essential details about diabetes.
One Australian is identified with diabetes each 5 minutes, with greater than 141,000 folks dwelling with kind 1 diabetes, 1.3 million folks dwelling with kind 2 diabetes, and an extra 500,000 estimated to be dwelling with undiagnosed diabetes.
The SCA Embrace partnership will assist to extend neighborhood understanding of diabetes danger, signs and prevention the place potential, and issues administration the place prevention just isn’t potential, whereas additionally serving to to deal with misinformation and stigma that proceed to have an effect on folks dwelling with the situation.
Diabetes Australia Group CEO Justine Cain mentioned the partnership offered an essential alternative to achieve Australians with trusted data.
“We’re excited, proud and grateful for the chance that SCA’s Embrace partnership presents.
“Growing entry to correct details about diabetes may have a optimistic impression throughout the neighborhood, and we’re excited to work with SCA to assist drive higher understanding and help for Australians dwelling with, and prone to, diabetes,” Ms Cain mentioned.
Over the previous decade, SCA Embrace has delivered tons of of hundreds of thousands of {dollars} in-kind promoting help to Australian charities since 2016, leveraging SCA’s nationwide attain and experience to drive consciousness, schooling and significant social impression.
SCA’s Chief Working Officer, Stephen Haddad, mentioned SCA believes within the energy of media to create significant impression.
“Diabetes Australia is delivering very important help to Australians at vital moments of their lives, and we’re proud to welcome them as our SCA Embrace charity companion for 2026-2027.
“Via SCA Embrace we’re in a position to amplify essential conversations, improve consciousness and assist join communities with the help they want,” he mentioned.
Behind the diabetes statistics are people dealing with a heightened danger of significant issues, together with coronary heart assault, stroke, kidney illness, imaginative and prescient loss and amputations.
Diabetes already prices the Australian well being system $9.1 billion every year, with charges rising amongst youthful Australians. Over the previous decade, diagnoses amongst folks of their 20s and 30s have elevated by 44 per cent.
The impression is especially extreme for Aboriginal and Torres Strait Islander communities, who expertise a few of the highest recorded charges of kind 2 diabetes on the earth and are almost 5 occasions extra more likely to be hospitalised with diabetes-related issues.
About Diabetes Australia
Diabetes Australia is the nationwide peak physique supporting folks dwelling with, and prone to, diabetes. Working in collaboration with folks with lived expertise and the well being sector, we’re main the nationwide response to Australia’s largest well being disaster. Our work focuses on supporting folks with diabetes to stay nicely, offering data, sources, and help companies in addition to investing in prevention, and lowering the impression of diabetes on folks, well being programs and society. We advocate for optimistic change that may create a more healthy future for everybody.
About SCA
Southern Cross Media Group (ASX:SXL) (Southern Cross) is considered one of Australia’s most distinguished media corporations, with a market-leading presence throughout broadcast tv, audio, publishing and digital.
SCA’s audio property together with the LiSTNR digital app, providing free and compelling digital audio content material together with SCA’s FM, AM, and DAB+ radio stations, stay AFL, NRL, and worldwide cricket protection, over 100 music playlists, native information and over 800 podcast titles from main Australian and world creators. SCA has greater than 2.5 million signed-in customers on the LiSTNR app and with a complete LiSTNR Viewers Community that reaches an estimated 10 million* folks every month.
SCA owns 104 radio stations throughout FM, AM, and DAB+ radio below the Triple M and Hit community manufacturers and offers nationwide gross sales illustration for 56 regional radio stations, with greater than 8.7 million listeners throughout the Hit and Triple M networks nationally.
